Bankrupt Men’s Skincare Brand Disco Shutters | BoF

On November 16, 2023, the male-focused skincare brand, Disco filed for Chapter 7 bankruptcy protection, shuttering the brand. The brand has been sold and stocked in big retailer stores such as Nordstrom and Amazon.

Entrepreneur Benjamin Smith has achieved awards for the skincare brand and plaudits from GQ and Forbes. Smith founded the brand in 2019 and raised over $8 million in funding throughout 2020 and 2021. However, in 2022, access to capital decreased and interest rates rose while investors began to shift their focus on other profitable brands. Disco considered restricting and pursued three failed acquisitions to try and salvage the business. In a social media post, Smith stated the brand “never resonated with men at scale.” 

“According to social media posts by Smith, the shuttering has left shareholders with “nothing,” as well as disbanding its team. “Thousands” of consumers were left without products, and “countless” vendors were not paid, Smith said.” 

Source: Bankrupt Men’s Skincare Brand Disco Shutters 

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